Why Every Real Estate Agent Needs A Website to Grow Their Business in 2023


Why Every Real Estate Agent Needs A Website to Grow Their Business in 2023

Why Every Real Estate Agent Needs A Website to Grow Their Business in 2023


At Chapter Two Creative we understand the significant impact a well-designed and optimized website can have on the success of real estate agents. In this article, we delve into the statistics and benefits of having a website for real estate agents. By embracing the digital landscape, agents can leverage their online presence to attract new customers, enhance credibility, and ultimately thrive in their industry.

The State of Real Estate Agent Websites

infographic with statistics about where buyers found the home they purchased
Source: National Association of REALTORS

Alarming Statistics

Recent studies have revealed surprising statistics about real estate agents who do not have websites. According to a survey conducted by National Association of REALTORS, in 2018 it was found that:

  • 51% of buyers found their homes through the internet.
  • 30% of buyers found their homes through a real estate agent
  • Nearly all buyers used online tools in the search process at 96%
  • For 47% of recent buyers, the first step that they took in the home buying process was to look online at properties for sale, while 18% of buyers first contacted a real estate agent.

Benefits of Having a Real Estate Agent Website

Now, let's explore the myriad of benefits that real estate agents can unlock by establishing a strong online presence:

Enhanced Visibility and Reach

With a well-optimized website, real estate agents can expand their visibility beyond traditional marketing channels. By incorporating relevant keywords, optimizing meta tags, and implementing other SEO strategies, agents can rank higher in search engine results pages (SERPs), enabling them to reach a wider audience.

Increased Credibility and Trust

Having a professional website instills trust and credibility among potential customers. It serves as a virtual storefront, allowing visitors to learn more about the agent, their services, and their expertise. Displaying testimonials, success stories, and relevant certifications can further reinforce the agent's reputation and establish a strong level of trust.

Showcasing Listings Effectively

A real estate agent website provides a centralized platform to showcase property listings in a visually appealing and organized manner. Agents can include high-resolution images, detailed property descriptions, virtual tours, and interactive maps to engage potential buyers effectively. This comprehensive approach increases the chances of attracting qualified leads and converting them into clients.

Lead Generation and Conversion

An optimized website acts as a powerful lead generation tool for real estate agents. By incorporating lead capture forms, contact information, and compelling calls-to-action throughout the site, agents can collect valuable customer data and nurture leads through targeted follow-ups. This streamlined approach maximizes conversion rates and helps agents close more deals.

Competitive Advantage

In an increasingly digital world, having a website sets real estate agents apart from their competitors. A professional, user-friendly website showcases the agent's commitment to excellence and their willingness to embrace modern technology to serve clients better. This competitive edge can attract customers who prioritize convenience and accessibility in their search for real estate services.

Customers Expect Real Estate Agents To Have An Online Presence

In today's digital age, customers have come to expect real estate agents to have an online presence. A strong online presence not only enhances the agent's credibility but also provides convenience and accessibility for potential clients. Here are a few key reasons why having an online presence is crucial:

infographic showing the value of website features

Availability and Accessibility

Customers want to be able to find and contact real estate agents easily. Having a website and other online platforms allows agents to provide their contact information, making it effortless for clients to reach out for inquiries, schedule appointments, or request property viewings. Being accessible online demonstrates professionalism and responsiveness, leading to increased customer satisfaction.

Property Visibility

An online presence enables real estate agents to showcase their property listings to a broader audience. Through their website and various listing platforms, agents can display detailed property information, high-quality images, virtual tours, and even interactive maps. This visibility significantly increases the chances of attracting potential buyers and accelerating the sales process.

Trust and Credibility

Having an online presence enhances the trust and credibility of real estate agents. Customers often research agents before engaging with their services. An informative website that highlights the agent's expertise, testimonials, and success stories builds confidence in their capabilities. It establishes a solid foundation of trust and positions the agent as a reliable professional in the industry.

Differentiation from Competitors

An online presence sets real estate agents apart from their competitors who have not fully embraced the digital landscape. It showcases their willingness to adapt to modern technologies and demonstrates their commitment to serving clients in the most effective way possible. By leveraging the power of an online presence, agents can stand out in a crowded market and attract customers who value convenience and accessibility.

mockup of Webflow website on gradient background

Getting Started: Building Your Real Estate Agent Website

Building a website may sound intimidating, but with the right tools and resources, it becomes an achievable goal. We recommend using Webflow, an industry leader in no-code web building tools, to create your real estate agent website. Here's a step-by-step tutorial to get you started:

  1. Sign up for a Webflow account: Visit Webflow's website and sign up for a free account. You can explore their features and upgrade to a premium plan as needed.
  2. Choose a template or start from scratch: Webflow offers a wide range of professionally designed templates specifically tailored for real estate agents. Browse their template gallery and choose the one that aligns with your branding and goals. Alternatively, you can start from scratch and build a custom website using Webflow's intuitive drag-and-drop interface.
  3. Customize your website: Once you've selected a template or started from scratch, you can customize your website to reflect your brand identity. Add your logo, choose a color scheme, and tailor the layout to showcase your listings and services effectively.
  4. Create compelling content: Craft engaging and informative content for your website. Write captivating property descriptions, share market insights and trends, and provide valuable resources for your potential clients. Remember to incorporate relevant keywords naturally throughout your content for better search engine visibility.
  5. Optimize your website for search engines: Webflow provides built-in SEO tools that allow you to optimize your website's meta tags, headings, and URLs. Leverage these features to improve your website's visibility on search engine result pages.
  6. Integrate lead capture forms: Implement lead capture forms on your website to collect visitor information and generate leads. Webflow offers seamless integration with popular email marketing platforms like Mailchimp and HubSpot, enabling you to automate your lead nurturing process.
  7. Preview and launch your website: Before launching your website, preview it in different devices and screen sizes to ensure a responsive design. Once you're satisfied, click the publish button to make your real estate agent website live on the internet.

Examples of Websites We've Built

At Chapter Two Creative, we have a proven track record of building stunning websites for various industries, including real estate. Here are a couple of examples to showcase the quality and versatility of our work:

  • Construction Website: Explore our construction website to see how we effectively showcase projects and services in the construction industry.
  • Loan Officer Website: Check out our loan officer website to get inspiration on how we help loan officers establish a professional online presence.

At Chapter Two Creative, building websites is our expertise and passion. We understand the unique requirements of real estate agents and can tailor a website that exceeds your expectations. If you need assistance in creating a captivating and high-converting real estate agent website, don't hesitate to reach out to us. We're here to help you unlock the full potential of your online presence.


The statistics speak for themselves - real estate agents who invest in a website gain a significant advantage over those who neglect their online presence. With increased visibility, credibility, and lead generation potential, a well-designed and optimized website can be the catalyst for business growth and attracting new customers.

We specialize in creating impactful websites for real estate agents. Our team of experts understands the unique needs of the industry and can tailor a website that showcases your properties, expertise, and professionalism. Embrace the power of a professionally made website and position yourself for success in today's digital world.

Contact us today to learn more about how we can help you establish a compelling online presence and outrank your competitors.

Frequently Asked Questions (FAQ)

Here are some commonly asked questions about real estate agent websites:

1. Why do I need a website as a real estate agent?

A website is essential for real estate agents because it provides a centralized platform to showcase your listings, services, and expertise. It enhances your visibility, credibility, and lead generation potential, ultimately attracting more customers and boosting your business.

2. Can I build a website on my own, or do I need professional help?

Building a website is possible even without technical expertise, thanks to user-friendly website builders like Webflow. However, depending on your preferences and the complexity of your requirements, seeking professional help from web design experts can ensure a more polished and effective website.

3. How can a website help me attract new customers?

A well-designed website allows you to expand your reach beyond traditional marketing channels. By incorporating relevant keywords, optimizing your website for search engines, and showcasing your property listings effectively, you can attract a wider audience and increase your chances of converting potential buyers into clients.

4. Can I integrate lead capture forms on my website?

Yes, integrating lead capture forms is a powerful way to generate leads and collect valuable customer data. With tools like Webflow, you can easily incorporate lead capture forms throughout your website, allowing visitors to provide their contact information, which you can then use for targeted follow-ups and conversions.

5. What if I don't have any experience with website design or coding?

No worries! Website builders like Webflow are designed specifically for users without coding knowledge. They provide intuitive drag-and-drop interfaces, pre-designed templates, and built-in customization options that make it easy for anyone to create a professional-looking website.

6. How can I optimize my website for search engines?

Webflow offers built-in SEO tools that allow you to optimize your website's meta tags, headings, and URLs. By incorporating relevant keywords, providing informative content, and ensuring your website is mobile-friendly and fast-loading, you can improve your website's visibility in search engine results.

7. What sets you apart in building real estate agent websites?

At Chapter Two Creative, building websites is our bread and butter. We specialize in creating impactful websites tailored to the unique needs of real estate agents. With our expertise, we can help you establish a compelling online presence, outrank your competitors, and exceed your expectations with a visually stunning and highly functional website by building fast and reliable websites with Webflow

Remember, a well-designed and optimized website is a powerful tool that can significantly enhance your real estate business. If you have any more questions or need assistance in creating your real estate agent website, don't hesitate to contact us today. We're here to help you unlock the full potential of your online presence.

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